Consumer Neuroscience Consultation
We at IRIANS believe that the application of consumer neuroscience studies to business functions is pivotal in gauging the attitudinal dispositions of consumers and stakeholders towards a certain product or service. Whether B2B or B2C, it has scientifically been proven time and again that these attitudes are precursors in shaping preferences, behaviour and decision making. Whether you have a question that you need answered from the perspective of a consumer, or simply want to know what the right questions to ask are, we are here to address all your needs and provide you with the key to unlocking minds. Our bespoke research can range from physiological and neurological analysis to the more traditional and time tested methods such as behavioural analysis & consumption studies. We are more than just sure that we will be able to provide you with insights to give you a cutting edge over the others.
Crisp, Candid and Specific. The experts at IRIANS perform the traditional SWOT analysis with a twist- an exclusive development by the researchers at IRIANS. We perform a NeuroSWOT analysis of the product or service offered and you will be amazed at how much some of it correlates to a traditional SWOT and how much it differs. It is the nuances of information that lie in these differences which often hold the answers to the numerous unanswered questions market researchers have. We believe that capitalizing on these observations can answer beyond what consumer behaviour and psychology studies encompass. After such observations - recommendations are made to the marketing, branding, advertising and packaging.
Target Market Report
We at IRIANS understand that the first step to efficient marketing and brand/product positioning is a thorough understanding of the existing catchment. A Target Market Report is a report produced by the researchers which thoroughly analysis the consumers, consumption behaviour, patterns, perceptions, preferences and trends of the given targeted market segment. It is a focussed psychological and neurological assessment of the segment and provides a sharp eagle eye view of the market. This is very efficient for new product development (NPD), product placement, launching a new service, brand or campaign or altering existing brands and makeovers.
In a field such as marketing, we understand your need for speed. Adhering to deadlines and due to the speedy production of marketing campaigns, collateral and advertisements to counter the competition and market volatility, we at IRIANS have just the right thing service for you. The Express Check service is a face paced service which enables you to get your marketing collateral, advertisement or packaging checked by us for its optimum orientation to the human brain and its psychology in order to have the material bring out the desired outcome out of the material. The packaging is checked on various ground such as illustration, copy, colours, fonts, words etc and recommendations are made where appropriate. We at IRIANS respect your creativity and this is the best way to retain it. Your Idea, our Finesse.
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